The New Originals (est. 2015 amsterdam) makes performance clothing for creatives. The New Originals strives to make durable and long-lasting apparel that brings emphasis to one's individuality. 

They believe that—by thinking out of the box—anyone, regardless of their background can find and flourish within their creative potential.

"Thinking out of the box" is defined by The New Originals as thinking divergent and free of boundaries. They aim to build bridges between different contexts and backgrounds while offering a platform for creativity.